Over the years I’ve worked on numerous games in notable IP, but I’ve never worked in a world as light and adorable as Hello Kitty & Friends from Sanrio Co., Ltd. After several years of grittier storytelling - and a pandemic, no less - it’s been refreshing to spend some time in Kitty’s town with her bustling crew of silly friends and neighbors. Color! Cuteness! A skateboarding puppy named Cinnamoroll!